Launching Into Purpose

The Client

A Phoenix Woman empowers all women and their families to achieve self-sufficiency by providing basic needs to families experiencing poverty and providing temporary and sustainable housing. A Phoenix Woman is based in Dallas County, TX, but offers services to boarding counties.

The Situation

A Phoenix Woman was interested in working with a firm to support their goal to release a website ahead of their official launch. They had one major goal ahead of their launch: create a functional website. Our partnership began in mid-2023.

Our Approach

We started with a brand analysis to understand the current perception of A Phoenix Woman and identify areas for improvement. We worked closely with the organization to develop a new logo and color scheme that better represented their mission and values.

We took them from dark colors and flames to a more empowering color scheme that would help the women they served feel that they were in a safe place. We wanted the branding package to evoke a sense of empowerment and safety, with a color scheme that was warm and welcoming. Our team focused on creating a design that would ultimately match the organization's voice and vision, and we were thrilled with the results.

The new website was designed with three main audiences in mind: the women who would be using the services of A Phoenix Woman, potential supporters and donors, and the organization itself. We worked with the organization to understand the needs of each audience and create a website that would meet those needs. The website was designed to be easy to navigate, with clear calls to action and information about the organization's services and mission.

We created a custom site that was user-friendly, responsive, and easy to manage for the organization. We designed the homepage to feature the organization's mission statement and services, and created landing pages for the organization's events and resources as they grow. We also created an online donation platform that made it easy for supporters to contribute to the organization's cause.

Our Approach

The result was a new branding and website package that helped A Phoenix Woman establish itself as a safe and empowering place for women in need. The new branding package and website were launched just in time for the organization's official launch, and the response has been overwhelmingly positive.

The organization has been able to establish itself as a trusted resource for women in need and has received support from both individuals and organizations. 60 days after launching, A Phoenix Woman hosted their first major fundraising event. The new branding and website have helped A Phoenix Woman attract new supporters and donors, and have enabled the organization to expand its reach and impact in the community.

Learn more about A Phoenix Woman >